The lawsuit takes an interesting turn, as it further alleges that MSG utilized the facial recognition technology as a strategic tool to keep out attorneys representing individuals or entities that might have conflicting interests with MSG or its affiliates.

“The Attorney Ban, which was adopted in July 2022, states in summary that MSG and any of its venues reserves the right to exclude any litigation counsel who represents parties adverse to MSG and its related companies,” the complaint states.

M. Ross Arnel, who took legal action in the US District Court for the Southern District of New York, shared his personal encounter, recounting how his face was scanned and matched against images in the company’s database during his attendance at a Madison Square Garden concert in October 2022.