

Like a well oiled machine by the end of it. You’d submit some information; likes, interests, hobbies, etc. and then you’d be paired with another participant based on a random draw with some selection restrictions (i.e. national vs international). You had roughly a month from being matched with someone to get a gift shipped out.
It was particularly fun to get to know the person both through their suggested interests but also to take a peek at the communities they participated in. You could post gifts you received to a gallery (which I wish they archived), confirming receipt and letting the sender know your appreciation.
Some people sucked, and wouldn’t deliver on their end, so there was a volunteer “elf” system that would let folks become secret santas for any recipient that was let down by their own santas. Not sending something generally got you banned from future participation, and filling the elf role would gain you general reputation within the program




I feel like you’re overestimating the number of people who buy a Google or Samsung device because they want to install third party apps. A lot of them buy an Android device because they just don’t like Apple. Most folks don’t install anything from anywhere other than the Play Store because they don’t even know there are other choices.
In general, people’s preferences are most often born from whatever their first device was, and nothing more, with little interest in what they can do with it other than what’s required of them.