When Reddit, the self-proclaimed "frontpage of the intenet" faced a wave of protests from users who blocked their content as part of a sitewide blackout, an unintended side effect emerged — the quality of Google search results dropped significantly for users seeking effective answers to questions. Google executives have realized that users are "not quite happy" and are desperately trying to improve their search engine in response.

They emphasized the need for more comprehensive answers and authentic discussions in search results. Users don’t want “blue links” but want “more comprehensive answers,” Pichai said. That’s why they add the name of forum sites like Reddit to their searches Pichai said.