Reminds me, back in like, 2007, Nine Inch Nails did a promotion for their new album where they left “mystery” USB drives with media from the “future”, themed from album, in public areas at their shows. People couldn’t wait to find them and jam them into their computers to piece the story all together.
20 years ago:
“Hey I’ve got a great idea, let’s take all these little local decentralized things and put them all onto one centralized massive thing that needs 99.99999% uptime or the world’s fucked. Nothing will go wrong.”