Do I trust them? Sure, I guess, when it comes to privacy from other entities.
Do I trust that I will have privacy from Apple? Hell no. What does “local” even mean on an iCloud connected iOS device anymore? Because there’s nothing on that phone Apple can’t access remotely if they want to, and if any of the AI cache is backed up on iCloud, that’s not local anymore.
Do I trust them with the data they’re absolutely gathering? No, but I don’t trust anyone with it. But I also think that data would be relatively safer with Apple than their competitors.
If Apple announced Recall? Apple wouldn’t announce Recall, that’s the whole point. Apple wouldn’t be so brazen and stupid to push a tool that is so obviously invasive and so poorly implemented. Apple earned its trust by not making those mistakes.
But if they did decide to say fuck it and implement something like Recall, of course people would trust them. That’s what trust means: consumers take them at their word. But if it’s as bad as Microsoft’s Recall, Apple would burn all that trust when people found out.
People don’t believe Microsoft because they have long since burned any trust and good will for most of their consumers. They have proven time and time again they don’t give a shit about users’ wants or needs, and users have felt that. So when they announce Recall, they have no earned trust. No one believes their assurances. There’s no good faith to cushion this. And it turns out everyone was right not to grant them that trust.
Does that mean I’d ever use an Apple device? Hell no. I value my privacy, but I value it on my terms, not Apple’s, and I will never use a device that creates privacy through taking power from the user.
I know some artists don’t mind it, but I just can’t hear the word “creatives” as anything other than silicon valley speak for the source of the content they sell. It feels dehumanizing.
Particularly in this case, it’s Adobe, so you can just call them artists, designers, photographers, etc.
Or, ya know, just users.