It pretty much is. I guess that this puts them in the 50$ per hour considering ordering, building and shipping. Considering they give you the instructions to diy it sounds pretty fair. They know they wont sell thousands of copies so they don’t have bulk pricing on components. How much do you charge per hour for your work?
It’s because it is a positive thing. Just because awful businesses hijacked and abused it doesn’t mean it’s all bad. Mozilla is approaching it in a positive way imo.